Website maintenance is the act of regularly checking your website for issues and mistakes and keeping it updated and relevant. This should be done on a consistent basis in order to keep your website healthy, encourage continued traffic growth, and strengthen your SEO and Google rankings.

As the world of social media expands, so do companies’ needs to engage their customers. A lack of website maintenance and attractive design can lead a company’s customer base down an ominous path that ends with them disengaging from your brand altogether.